Kanye West has helped to raise money for one of America’s leading mental health charities via a series of pop-up ‘Yeezy’ “lemonade stalls” throughout America.
Partnering with Adidas, West’s ‘Yeezy Stands’ saw people selling limited pairs of his unreleased sneakers – the YEEZY Boost 7000 V2 ‘Geode’.
Writing on Twitter, Kim Kardashian said: “In the continued spirit of bringing people & families together, the brand has selected unexpected locations for the stands to connect [with] communities throughout the country.”
She added: “All proceeds made via the stands will be donated to the National Alliance on Mental Illness (NAMI) the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.”
You can see images of the stalls below:
Our YEEZY stand pic.twitter.com/fXHAnAuFli
— Kim Kardashian West (@KimKardashian) March 23, 2019
Today Kanye and Adidas partnered with families across America to create homemade pop-up YEEZY Lemonade Stands stocked with limited pairs of the unreleased YEEZY Boost 700 V2 “Geode”.
— Kim Kardashian West (@KimKardashian) March 22, 2019
In the continued spirit of bringing people & families together, the brand has selected unexpected locations for the stands to connect w communities throughout the country.
— Kim Kardashian West (@KimKardashian) March 22, 2019
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Stand Locations: Indianapolis, IN; Missouri, TX; Waterloo, IA; Minneapolis, MN; Alton, IL; West Chester, OH; Belle Fourche, SD; Cedar Rapids, IA.
— Kim Kardashian West (@KimKardashian) March 22, 2019
All proceeds made via the stands will be donated to the National Alliance on Mental Illness (NAMI https://t.co/74GhHLKuAL) the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.
— Kim Kardashian West (@KimKardashian) March 22, 2019
#repost IG/bigshan4: The Team Thomas Yeezy Boost 700 V2 lemonade stand is officially open for business! Come see us and buy a pair of Yeezys. All proceeds will go directly to the Nat’l Alliance on Mental Illness. pic.twitter.com/PaWHqUOuj8
— TeamKanyeDaily (@TeamKanyeDaily) March 22, 2019
#repost @MyWideLens: Thanks to the friends that stopped by to get their pair of Yeezy Boost 700 v2 before the rest of the world. Love the extra support for mental illness. pic.twitter.com/rOwoLKBubj
— TeamKanyeDaily (@TeamKanyeDaily) March 22, 2019
Thomas Family | Missouri, TX #YEEZY pic.twitter.com/1UYGmBp780
— TeamKanyeDaily (@TeamKanyeDaily) March 23, 2019
Wide Family | Indianapolis, IN #YEEZY pic.twitter.com/Zj2Fomn70K
— TeamKanyeDaily (@TeamKanyeDaily) March 23, 2019
Sledge Family | Minneapolis, MN #YEEZY pic.twitter.com/vjrAYRx2ey
— TeamKanyeDaily (@TeamKanyeDaily) March 23, 2019
Raglin Family | Alton, IL #YEEZY pic.twitter.com/5vaC87vriK
— TeamKanyeDaily (@TeamKanyeDaily) March 23, 2019
Peyton Family | West Chester, OH #YEEZY pic.twitter.com/3vyowFuPdw
— TeamKanyeDaily (@TeamKanyeDaily) March 23, 2019
Kanye West and Fam Set up YEEZY Lemonade Stand for Charity https://t.co/7CRBkZ2QQz pic.twitter.com/rx8NGEhqeL
— Addicted to Kicks (@Sneakerholics) March 23, 2019
It came after West revealed that he had “been fighting” for the position of creative director at Adidas, whom he’s been working with since 2013, most notably on his Yeezy shoes.
Meanwhile, West is preparing to release his long-awaited new album ‘Yandhi’.
The record was originally due for release last September before being pushed back to November. However, weeks before the second release date arrived, West tweeted that he was delaying it once more.