Eminem has taken out a full page advert to mock the critics who derided new album ‘Kamikaze‘, after the surprise record sold over 400,000 copies in its first week of US release.
The advert was reportedly published in The Hollywood Reporter – and includes a quote from their very own negative review.
“The work of an ageing artist trying and failing to remain relevant”, the quote states.
Other outlets singled out include Pitchfork and Noisey, who respectively decried it as a “tone-deaf onslaught” and “a stale misfire”.
After listing the criticism, the bottom of the advert contains a stinging rebuke from Eminem himself – along with a picture of the fighter jet that features on the album artwork.
“#1 in 103 countries and 434,000 equivalent album units in the US first week”, the advert states.
Recommended
“Thanks for the support, assholes!”
Although receiving mixed reviews, the album has seen Eminem generate widespread headlines for the feuds that have emerged from the album – including an extensive back and forth with Machine Gun Kelly.
The back-and-forth has seen the pair firing diss tracks at each other although it was recently suggested that the feud could be staged, after it emerged that Eminem and Kelly’s diss tracks were actually produced by the same person.
Elsewhere, Eminem’s D12 bandmate Bizarre waded into the beef between the two rappers – while also going after Jay Electronica and Joe Budden.
This week, 50 Cent also responded to Eminem’s ‘Killshot’, describing it as “shit”.