The late designer Virgil Abloh, who was the men’s creative director at Louis Vuitton at the time of his death in 2021, maintained close ties to the music industry during his lifetime, including a stint as Kanye West’s creative director. Louis Vuitton’s replacement for Abloh comes directly from that world: The fashion brand announced today that none other than Pharrell Williams has been hired as Men’s Creative Director. Pharrell has a history of fashion ventures dating back two decades and has collaborated with Louis Vuitton before.