A new Ozzy Osbourne album still feels like a major event. The 73-year-old singer is one of a scant handful of metal acts who can get the gears of legacy media turning when they release new music. Iron Maiden, Judas Priest, and Metallica might be the only others who can do it on the same scale. Patient Number 9, Osbourne’s 13th solo studio album, currently sits atop Billboard’s album sales chart (he’s at #3 on the Billboard 200), and he got three full cycles of headlines out of a two-song halftime show at the Rams’ season opener: one when it was announced as his first live performance in four years, another when NBC only aired a few seconds of the set during their telecast, and a third when he released the rest of the footage himself. When Ozzy speaks, the world still listens.