In the years since Lizzo released her major-label debut album, Cuz I Love You, she has achieved a level of household-name status most artists can only dream about. Singles like “Truth Hurts” and “Juice” exploded on every listening platform and soundtracked movies and commercials. Lizzo herself hit the big screen, appearing in Hustlers alongside Cardi B and JLo. She’s won Grammys, hosted a reality show (Amazon Prime Video’s Watch Out For The Big Grrrls), launched a size-inclusive shapewear line (Yitty), and been hailed as a symbol for body positivity. Though she’s been hustling in the music biz for at least a decade, Lizzo’s ubiquity is relatively new, and now she’s making the most of it. These days music feels secondary to her empire, like Rihanna with Fenty.