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Right now, the music world is trying to figure out what to do with NFTs, the confusing and potentially extremely lucrative cryptocurrency that’s been taking off in popularity in recent weeks. NFTs — non-fungible transfers — are ways of holding things like music and art, rather than money, on the Ethereum blockchain. Thus far, artists like Grimes, Yaeji, and Mura Masa have taken advantage. Yesterday, we published Arielle Gordon’s guide to the phenomenon and the reasons why it might not be such a good idea. As if on cue, yesterday Kings Of Leon also announced that their new album When You See Yourself would be the first ever available on NFT. Devon Welsh wasn’t going to let that happen.
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