A near-Twitterstorm set our columnist Mark Beaumont thinking that bands shouldn't bother trying to chase Sheeran-level online reachAt a hundred likes, you give yourself a smug pat on the back. At a couple of hundred, plus a few dozen retweets, you might drop the fact casually into conversation with colleagues, if only to prove you’re not the social media sinkhole they had you down as. Once you cross a thousand likes and […]The post Mark, My Words: why bands shouldn’t pine for the unattainable popularity of social media’s biggest stars appeared first on NME.