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Reuters - Consider it the latest case of a band becoming a brand. When the producers of "Chopper Challenge" needed a brand to feature in an upcoming episode of the motorcycle-building reality show on CMT, they opted for a different approach from the cable and insurance companies they had already used.
CommentsRelated Articles
Nickelback: Seether, My Darkest Days and Bush Tour
submitted by Nick Jan 12th 2012 02:00 pm (www.antimusic.com)
Nickelback have announced a massive North American tour which will also feature Bush, Seether and My Darkest Days
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Seether: Score No 1 Active Rock Song of 2011
submitted by Nick Dec 15th 2011 01:00 pm (www.antimusic.com)
Loadwire has some big Seether news
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Seether: Release Fan-Centric Tonight Video
submitted by Nick Nov 3rd 2011 12:00 pm (www.antimusic.com)
Seether have already bested the radio format with their no 1 hit single 'Tonight,' now the band looks to conquer another medium in the music video
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3 Doors Down: Better Life for 3 Doors Down and Seether
submitted by Nick Sep 29th 2011 12:00 pm (www.antimusic.com)
3 Doors Down's 8th annual The Better Life Foundation concert is set to feature Seether, plus special guest
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Seether: Zakk Wylde, Staind and Seether Take On Baseball Tonight Theme
submitted by Nick Sep 28th 2011 12:00 pm (www.antimusic.com)
ESPN is looking to replace their 'Baseball Tonight' theme song and have enlisted Zakk Wylde, Staind and Seether, and to record their own versions
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