YouTube's first-ever music awards thrilled and spilled, with Eminem named Artist of the Year though most winners were lesser known acts who featured in an eclectic show filled with stunts. Up next was a crying Lady Gaga, minus her trademark peroxide blonde hair and make-up, dressed in a tomboyish baseball cap marked "Dope," for a first performance of an eponymous song that she delivered in a haunting, melancholic tone while playing the piano. Hosted by actor Jason Schwartzman and musician-comedian Reggie Watts, the show's creative director Spike Jonze said before the event that he wanted to stay true to the video-sharing website's experimental origins. The Breakthrough Act award, however, seemed to stay loyal to Jonze's aim, as it was taken home by Macklemore & Ryan Lewis, whose featured video was shot for $5,000 and placed on YouTube, leading to great success.