MC Hammer is choreographing a new career as co-founder and chief strategy officer of DanceJam.com.

AP - SAN FRANCISCO (AP) — MC Hammer hasn't topped the music charts since the early 1990s, but the former rap star says he has another hit in him — only this time around he'll produce it as a Silicon Valley entrepreneur.

Former rap star MC Hammer has announced that he will head up a new website dedicated to showcasing dance music videos.

Reports claiming cult rapper MC Hammer had recently died have been quashed by the former star himself. The 80's singer, real name Stanley Burrell, was reported to have died last week after internet rumours spread like wildfire to the mainstream press, but it seems that a number of overzealous fans mixed up the baggy-pant wearing rapper with anot...