Cassette sales are still a very small fraction of the recorded music retail market — just 0.41% of all albums sold in the US last year — but sales have been steadily rising for the past decade, fueled in part by a nostalgia factor among younger listeners and limited-edition runs from major artists. It will come as no surprise that Taylor Swift accounts for two of the top five best-selling cassettes from 2023, per figures just released by Billboard. Her two re-recorded albums from last year, 1989 (Taylor’s Version) and Speak Now (Taylor’s Version) are #2 and #5 respectively, with 17,500 and 11,500 copies sold.