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I’ve written about TikTok’s lottery-like rags-to-riches fantasy in this column before — it’s what YouTube’s head of catalog Ryan Thornton once described to Billboard as the “potential of any song to go viral.” About five years into TikTok’s mainstream reign, countless unknown artists have benefited from that literal overnight virality and parlayed that success into also-viral dance challenges, lucrative brand partnerships, major-label deals, commercial radio play, chart dominance, enough Spotify streams to actually get paid, and then some.
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Mae: See Mae Muller and a Self Esteem DJ set for free in London this weekend
submitted by Nick Apr 8th 2024 04:00 pm (www.nme.com)
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They'll appear at the next edition of Club NME on Friday (April 12) The post See Mae Muller and a Self Esteem DJ set for free in London this weekend appeared first on NME.
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Mae: Club NME headliner Mae Muller’s biggest bangers
submitted by Nick Mar 18th 2024 01:00 pm (www.nme.com)
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Mae Muller is playing Club NME! In her first gig of 2024, Muller will play an intimate showcase in the latest event NME will host in collaboration with new interactive platform Ladbrokes LIVE. Tickets go on sale Monday March 18 here. The event will also feature a DJ set from Self Esteem and a to-be-announced […]The post Club NME headli...
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Mae: Muller to headline Club NME in London – get the full details
submitted by Nick Mar 15th 2024 02:00 pm (www.nme.com)
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The event is the latest Club NME night to take place, organised in collaboration with Ladbrokes LIVEThe post Mae Muller to headline Club NME in London – get the full details appeared first on NME.
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Mae: UK Eurovision entry Mae Muller: “I wanted to write something that made people feel empowered”
submitted by Nick Apr 5th 2023 12:00 pm (www.nme.com)
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Muller spoke to NME about the meaning of her song, the increasing credibility of Eurovision, and thoughts on her competitionThe post UK Eurovision entry Mae Muller: “I wanted to write something that made people feel empowered” appeared first on NME.
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Stromae: cancels tour dates due to health issues: “I have to admit my limits”
submitted by Nick Apr 5th 2023 09:00 am (www.nme.com)
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“I have to take the time to get better in order to resume performing”The post Stromae cancels tour dates due to health issues: “I have to admit my limits” appeared first on NME.
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