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I’ve written about TikTok’s lottery-like rags-to-riches fantasy in this column before — it’s what YouTube’s head of catalog Ryan Thornton once described to Billboard as the “potential of any song to go viral.” About five years into TikTok’s mainstream reign, countless unknown artists have benefited from that literal overnight virality and parlayed that success into also-viral dance challenges, lucrative brand partnerships, major-label deals, commercial radio play, chart dominance, enough Spotify streams to actually get paid, and then some.
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Rise: First Indian artist at Coachella marks electronica rise
submitted by Nick Apr 21st 2015 11:00 pm (news.yahoo.com)
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Once an afterthought for many international artists, India has quickly emerged as a hotbed for electronic dance music -- and, in a sign of its growth, the first Indian act has played the influential Coachella festival. If not for DJ Ritesh D'Souza's shout-out to an Indian friend, it is unlikely that most at the show recognized ...
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Kanye West: Also Joined Stromae At Coachella
submitted by Nick Apr 20th 2015 07:00 pm (stereogum.com)
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Whenever Kanye West shows up somewhere, it makes headlines. So obviously his appearance during the Weeknd’s set at Coachella was news. But Kanye also joined Belgian superstar Stromae during his set at the festival yesterday. I first heard about Stromae in spring of last year when one of my friends excitedly described how he was [&#...
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Kanye West: performs 'Alors On Danse' with Stromae at Coachella - watch
submitted by Nick Apr 20th 2015 05:00 pm (www.nme.com)
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West originally featured on a remix of the Belgian musician's 2010 single
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Kanye West: Stromae taps Kanye West in Coachella surprise
submitted by Nick Apr 20th 2015 10:00 am (news.yahoo.com)
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Belgium's Stromae brought in a fellow superstar from across the Atlantic, Kanye West, in a surprise Sunday on the final day of the Coachella festival. Stromae was performing his dance-and-song show at the festival in the southern California desert when West suddenly appeared -- to applause -- to join "Alors On Danse," ...
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Paul McCartney: to headline Lollapalooza festival
submitted by Nick Mar 25th 2015 03:00 pm (news.yahoo.com)
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Paul McCartney will headline Lollapalooza, the US counterculture festival turned Chicago fixture, as the ex-Beatle keeps up an active touring schedule. Other acts announced Tuesday for Lollapalooza, which runs from July 31 to August 2, include heavy metal giants Metallica, Grammy-winning British soul singer Sam Smith and the Belgian dance music ...
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