In 2016, Adidas announced an “unprecedented new alliance” with Kanye West and his Yeezy brand. At the time, West was already making all kinds of erratic decisions, but his shoes were still selling for crazy amounts of money. For six years, West and Adidas both made a whole lot of money from that partnership, even as West’s public spiral continued. This morning, after weeks of West using every public platform available to him to tell damaging lies and make anti-Semitic statements, Adidas has finally ended that partnership.