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submitted by Nick Sep 16th 2022 03:00 am (www.stereogum.com)
In 2020, Kanye West’s Yeezy brand partnered with the Gap on a new line of Yeezy Gap apparel. The partnership was supposed to last 10 years and generate $1 billion in revenue. Instead, as the New York Times reports, Kanye and the Gap have parted ways just two years into the deal. Kanye notified Gap via a letter today that he is terminating the partnership, citing a breach of contract by Gap. He plans to launch his own Yeezy stores instead.
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